Top Line Growth

Performance Management

What systems are in place to set clear objectives, track key indicators and hold everyone accountable?

Financial Analysis and Discipline

Does your company assess and measure the various contributors to profitability?

Marketing Strategy and Execution

Is marketing serving a strategic role, while effectively delivering market awareness, demand creation and tools to support the sales process?

Sales Performance Improvement

Are you organized with tools, processes, training and supporting infrastructure to hit growth targets?
Growing the top line in a tough business climate requires the right strategy, an effective set of supporting business processes, and flawless execution. Throw in the added challenge of improving profitability at the same time and you’ve got your work cut out for you. Stanton Associates can help. Our integrated approach to driving Top Line Growth with Improved Gross Margins pulls in our extensive sales and marketing experience, while ensuring the two areas are working in concert to achieve desired growth targets. Simultaneously, through rigorous financial discipline and analysis, we identify and push the key levers that impact profitability.

Key components of our approach include:

Sales Performance Improvement   Marketing Strategy & Execution Financial Discipline & Analysis Performance Management

Sales Performance Improvement

Is your sales organization organized with tools, processes, training and supporting infrastructure to ensure that growth targets can be hit?
  • Effective and consistent sales process
  • Incentive structure, compensation, & recognition
  • Strategic sales training
  • Strategic account management
  • Sales systems
  • Reliable sales forecasting

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Marketing Strategy & Execution

Is marketing serving a strategic role, while effectively delivering market awareness, demand creation and tools to support the sales process?
  • Market opportunity assessment
  • Marketing strategy – the 4P’s
  • Development of integrated marketing plan
  • Measuring marketing effectiveness, ROI
  • Robust sales toolkit to support the selling process
  • Harnessing customer feedback to drive integration

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Financial Discipline & Analysis

Is it part of your company’s DNA to assess & measure the various contributors to profitability?
  • Effective sales coverage model
  • Gross margin analysis (e.g., by product or service, customer, channel, territory, salesperson, etc.)
  • Optimizing cash flows
  • Financial modeling & forecasting
  • ROI based decision making

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Performance Management Methodology

What are the business systems in place to set clear objectives, track key indicators & hold everyone accountable?
  • Sets clear objectives
  • Tracks key indicators
  • Holds everyone accountable
  • Management dashboards
  • Incentive compensation plans
  • Capture of key information to drive optimal business decisions

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